Ford’s upcoming Fathom electric pickup will be among the most affordable EVs in the US, starting at $28,350. Even pricier trims will start at under $40,000.
📌 The Core Development
After announcing the name of its new midsize electric pickup this summer, Ford said the Fathom will start at just $28,350 for the standard-range model.
Even with the $1,595 delivery fee, prices will start at under $30,000. On the company’s third-quarter earnings call last week, CEO Jim Farley said the Fathom, Ford’s first vehicle off the Universal Electric Vehicle (UEV) platform, remains on track to launch in Q4 2027.
🔍 Background & Sector Context
Last Tuesday, a day before earnings, Farley said he had the chance to test-drive a prototype and that it “completely blew me away.”
The 0 to 60 mph, huge room inside, and the hands-free, ADAS experience was like “something I’ve never experienced,” Farley told investors.
📊 Industry & Real-World Impact
Ford’s CEO added that the Fathom is a “breakthrough product” that’s highly capable and affordable. The MSRP under $30,000 and low cost of ownership, Farley said, is perfect for today’s market.
Benchmark Telemetry & EV Fuel Savings
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🔮 Strategic Outlook & What Lies Ahead
The electric pickup will use a zonal electrical architecture and a 48-volt system to cut costs. It will also offer bidirectional charging, enabling it to power your home to save on energy costs or during an outage.
When asked how the company plans to upsell the Fathom beyond the $28,350 starting price, Andrew Frick, president of Ford Model e, offered some insight.
