Veritas expands its anti-counterfeit chip to jewelry, trophies, and fragrance bottles

Counterfeits of luxury goods are a major problem for fashion houses.

The Core Event

Counterfeiters are getting better at replicating brands’ marks and passing off dupes, known as “superfakes,” as genuine items.

Key Facts

A startup called Veritas wants to tackle the problem with its own chip that verifies goods.

Context & Significance

Counterfeiters are getting better at replicating brands’ marks and passing off dupes, known as “superfakes,” as genuine items.

Outlook

Stay updated with continuous reporting from TechCrunch.