Tom Cruise's Digger bombed hard in theaters, pulling in an estimated $20 million in its opening weekend at the global box office.
It's a crushing start for the Alejandro González Iñárritu-directed dark comedy.
The movie, which stars an unrecognizable Cruise under a thick bed of makeup, accumulated just $8 million domestically and $12 million internationally.
Consumers and enterprise partners are assessing the immediate functional implications.
Further updates expected as IGN tracks developments and industry reception.