Snap is paying Robert Downey Jr. to do the Iron Man thing

Snap has a new brand ambassador for its Specs AR glasses: Iron Man actor Robert Downey Jr.

The Core Event

The company has brought on Downey as Specs' "Chief Customer Experience Officer" and has published several videos featuring Downey showcasing the capabilities of the new glasses, including as a tool to get help with a putt , practice art , and watch a private video of an MMA match in bed.

Key Facts

Snap has a new brand ambassador for its Specs AR glasses: Iron Man actor Robert Downey Jr.

Context & Significance

The company has brought on Downey as Specs' "Chief Customer Experience Officer" and has published several videos featuring Downey showcasing the capabilities of the new glasses, including as a tool to get help with a putt , practice art , and watch a private video of an MMA match in bed.

Outlook

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