Relaunched Mitsubishi Pajero Is Already Stealing Land Cruiser Customers

It's been less than two months since the Mitsubishi Pajero officially re-entered the off-road-focused SUV scene , and it's already making waves.

The Core Event

Long-beleaguered Mitsubishi says that a whopping 80% of the Pajero's customers in Japan are coming from competitors as it looks to move upmarket with a $39,000 base price — primed to challenge the mighty Toyota Land Cruiser.

Key Facts

It's been less than two months since the Mitsubishi Pajero officially re-entered the off-road-focused SUV scene , and it's already making waves.

Context & Significance

Long-beleaguered Mitsubishi says that a whopping 80% of the Pajero's customers in Japan are coming from competitors as it looks to move upmarket with a $39,000 base price — primed to challenge the mighty Toyota Land Cruiser.

Outlook

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