Hyundai's XRT Off-Road Division Is On The Right Path But A Step Behind

There's nothing more in vogue right now than automakers soft-roader-ing their crossovers for weekend warrior types who enjoy a bit of camping or a dirt road every once in a while.

The Core Event

Honda has TrailSport, Subaru has Wilderness, Toyota has TRD, GMC has AT4, and so on and so forth.

Key Facts

There's nothing more in vogue right now than automakers soft-roader-ing their crossovers for weekend warrior types who enjoy a bit of camping or a dirt road every once in a while.

Context & Significance

Honda has TrailSport, Subaru has Wilderness, Toyota has TRD, GMC has AT4, and so on and so forth.

Outlook

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