Ford Says Even the Fathom EV's Fanciest Trims Will Stay Under $40K

Skeptics of the Ford Fathom EV pickup have questioned Ford’s ability to provide a sub-$30,000 truck since its introduction last year, but Andrew Frick, president of Ford’s Model e division, told the Detroit Free Press that even the top trim will remain below $40,000.

The Core Event

Skeptics of the Ford Fathom EV pickup have questioned Ford’s ability to provide a sub-$30,000 truck since its introduction last year, but Andrew Frick, president of Ford’s Model e division, told the Detroit Free Press that even the top trim will remain below $40,000.

Key Facts

Skeptics of the Ford Fathom EV pickup have questioned Ford’s ability to provide a sub-$30,000 truck since its introduction last year, but Andrew Frick, president of Ford’s Model e division, told the Detroit Free Press that even the top trim will remain below $40,000.

Context & Significance

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