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Breaking 1 of 5

Everyone laughed' when he started a pumpkin farm—now it brings in $2 million a year

Kelly Schultz bought a pumpkin farm in 1996.

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What Happened 2 of 5

The Core Event

He transformed it into a seasonal attraction that draws in 100,000 visitors each fall.

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Details 3 of 5

Key Facts

Kelly Schultz bought a pumpkin farm in 1996.

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Business 4 of 5

Context & Significance

He transformed it into a seasonal attraction that draws in 100,000 visitors each fall.

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Takeaway 5 of 5

Outlook

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