Range Rover is pulling the plug on its two most affordable models, the Evoque and Velar, as a new entry-level EV steps in.
๐ The Core Development
For decades, the Range Rover name was viewed as a status symbol, mostly used by wealthy buyers, high-powered executives, and even royalty.
That started to change with the launch of the Evoque in 2011 and the Velar in 2017, making the iconic British luxury brand a little more accessible.
๐ Background & Sector Context
In the US, the 2026 Range Rover Evoque starts at $49,900, and the Velar starts at $61,600. Thatโs considerably less than the Sport and flagship Range Rover SUVs, which start at $83,700 and $107,400, respectively.
Range Roverโs accessible luxury era is reportedly drawing to a close. Martin Limbert, Range Roverโs managing director, confirmed to Autocar that the Evoque and Velar will officially be discontinued, with production set to end in 2027.
๐ Industry & Real-World Impact
While it has no direct replacement planned, the new Range Rover GT will serve as the brandโs new entry-level vehicle.
Benchmark Telemetry & EV Fuel Savings
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๐ฎ Strategic Outlook & What Lies Ahead
Range Rover revealed the GT in July, presenting it as the fifth and newest member of the lineup. Unlike the distinct SUV design Range Rover has built the brand on, the GT is a low-slung grand tourer.
The electric GT is โa captivating new expressionโ of the brand, Range said, describing it as โthe most technologically sophisticatedโ model itโs ever designed.
