Honda has spent decades building one of the most dominant positions in the global motorcycle industry, selling millions of gasoline-powered two-wheelers each year. But in markets where electric motorcycles and scooters are becoming increasingly accessible, that dominance is starting to face a serious challenge.
📌 The Core Development
Vietnam offers a particularly interesting case study, where rapidly growing electric motorcycle sales are beginning to reshape a market long dominated by Honda.
According to newly released nationwide sales figures , Vietnam saw more than 3 million motorcycle and scooter sales during the first nine months of 2026, representing 25.9% growth over the same period last year.
🔍 Background & Sector Context
But the real story is in the electric segment, where sales surged 90.5% to reach 973,247 units. That means electric two-wheelers now account for approximately 32% of all new motorcycle and scooter sales in the country.
And the biggest beneficiary isn’t Honda. It’s actually Vietnamese electric vehicle manufacturer VinFast.
📊 Industry & Real-World Impact
While Honda remains Vietnam’s largest motorcycle manufacturer overall, with sales growing 8.4% this year, VinFast has surged into second place with a staggering 152.1% increase in sales. Yamaha now sits in third place, followed by electric two-wheeler manufacturer Yadea in fourth.
Benchmark Telemetry & EV Fuel Savings
Put top supercars and EVs to the test in The Pit Stop Lab — launch head-to-head 1/4-mile drag strip battles & compute EPA electric fuel cost savings.
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🔮 Strategic Outlook & What Lies Ahead
Of the top four players, half are electric, and it’s precisely that half that is experiencing meteoric sales growth.
It’s an impressive reshuffling of a market that has traditionally been dominated by Japanese gasoline motorcycle manufacturers.
